Signalfire Creative Marketing
Brand Identity / Videography / Photography / Motion Design / Social Media/ Web Design
Signalfire sought a brand refresh to better reflect their team culture and the personality of the work they create.
The art direction was to create a clean and concise brand much like the communication style of ancient signal fires.
Social media posts with the new branding incorporated.
Logo treatment used at the end of branded videos.
Highlight reel of Signalfire’s work for their homepage.
404 page from the website showing off the personality of Signalfire.
The Process
I started with a two step approach when branding for this project.
The first step was creating three unique mood boards, curating an overarching vibe for each brand and art direction.
Then in the second step, I created certain assets for the potential identity that matched each vibe on the left.
