The Broaster Company
Videography / Photography / Social Media
The Broaster Company required an extension of their marketing team to enhance their B2B and B2C efforts with high-end visual media.
Working closely with the social media team, I maintained brand consistency while adapting creative assets to various audiences and channels.
Contributing to strategy, ideation, and content execution, I produced videos optimized for many social platforms as well as the client’s website.
These are examples of B2B videos I shot and edited.
To fit social media platforms, I adapted the composition of long format videos to be broken down for use as Shorts, Tik Toks, and Reels.
This is a collection of B2C posts through the years that were created for Genuine Broaster Chicken (GBC).
Short film thriller done during the month of October.
I was hands-on in the creative process, including building a Christmas tree out of GBC boxes and a GBC takeout container as a Halloween costume.
A concept that was revisited quite a bit was “Die-hard Fans of Broaster Chicken”. Here, I staged senior portraits and created a tattoo.
Being silly was important in the planning process. Strategies included incorporating uncommon national days, such as super hero day. A slot, or two, was always left open to react to current internet trends.