Print Design

In 2025 Destination Sturgeon Bay was celebrating 30 years as an organization. In celebration, they wanted to pay homage to the activity guides from years past. I brought back Belwe, a typeface that was used in their previous branding. I also chose to use Caslon for body copy, which portrays a strong traditional feel.

Besides the typeface, features that I was able to use from previous activity guides vary from rounded edges on photos, the use of drop caps, and geometric illustrations in the background. The project came together when I added an off-white solid color in the background of all pages to give it a vintage look.